By: Marne Brobeck


There is a line in a Frank Sinatra song that reads, I’ve been a puppet, a pauper, a pirate, a poet, a pawn and a King. I can imagine Ol’ Blue Eyes sitting in a lounge, swirling ice cubes in a short tumbler. His lyrics were certainly revealing and without a doubt, inspired by many stages and events from his colorful life.

And so it is with each of us–we are all a result of our series of events and defined by what happens next. Most often, life-changing events are as obvious as the Snoopy balloon floating above 6th Avenue at the Macy’s Day Parade. And other times they are so subtle as to go unnoticed. But, the one constant will always be Change. If you’re a Branding Iron client, you have endured listening to me go on and on about reinventing your brand while stressing the importance of “Where do we take it from here?”

The best clients I’ve worked with understand and embrace the importance of continual brand development. Not doing so results in disinterest from customers.

Today, Branding Iron works with some of the most successful companies both domestic and internationally in their respective field. For our clients, we will continue to challenge them and develop new ways to shine a positive light on their efforts while leaving them asking, “What will we be next?”