Jul 6, 2018 | Trade Shows
By: Marne Brobeck Exhibiting at a trade show puts companies on the right track but how are meaningful connections that translate into sales made? Surprisingly, the secret to a successful trade show is not a top notch giveaway coupled with a fishbowl. Fishbowls...
May 14, 2018 | Public Relations
By: Scott Emerine For the past twenty years I have experienced interviews from both sides of the table. As a journalist, I found unique ways to set people at ease in order to obtain information that made for a compelling story. As a public relations executive, I...
May 6, 2015 | Public Relations
By: Scott Emerine There are two types of people; those that like being interviewed and having media exposure and those that do not. Being interviewed can be positive depending on how it is handled. In this blog I will focus on how to prepare for an interview with the...
Apr 16, 2015 | Trade Shows
By Sheila Reed Have you ever had to make an emergency run at a trade show for last minute items you forgot to pack? Or have you scrambled to find a reservation or order confirmation when something went awry? Here’s a handy trade show checklist for what to pack for...
Mar 9, 2015 | Creative, Trade Shows
By: Marne Brobeck Walk the floor of any trade show and you will see any number of concepts meant to draw attention. Roulette wheels, magicians, trinkets of all things imaginable–it seems that anything goes and often does when clients are asked to display their...
Jan 30, 2015 | Public Relations, Trade Shows
By: Scott Emerine Have you ever exhibited at a trade show and you feel like a small company in a sea of large companies? Have you ever felt like your press release is one of a million? You are not alone. That isolated feeling is one that many companies experience...
